From the current popular advertising campaign from Microsoft – Life without walls (http://uk.youtube.com/watch?v=oWk8ouioXgE), meaning it’s all about windows, it made me think about the real opportunity with software as a service and life without servers, most small to medium sized businesses really don’t have the time for I.T and time to manage I.T infrastructure and hardware. Is the so called computing cloud the answer, well had I been asked this 4 or 5 years ago i would have said no as the speed of the internet was probably not quite ready for application hosting, but I now believe the world is changing and so is our industry and like so many other things we as consumers need everything now.
Customer relationship management is not about the technology or the software that is picked, Customer relationship management is about how you mange your customers and how you as a business owner respond to their requirements and needs. By having that all import view of your customers requirements you can continue to build customer loyalty, and with a hosted out of the box CRM system you can start this process and start responding to your customers within days, not months waiting for something to be developed and deployed.
There are many factors to take into consideration but cost is usually the deciding factor when looking for a CRM solution and service costs for configuration and setup will also need consideration, life without servers and maintenance can be a great asset to your business and managing software needs on a monthly fee easily eliminates upfront project costs.
On demand, In the Cloud or just hostedLive means CRM can be delivered now.
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